A press release example is only useful if it matches the kind of news you have. A product launch needs a price and a ship date in the first paragraph, a funding round needs the amount and the lead investor, and an event needs the date, the place and what it costs. Below are ten complete sample releases, one for each common kind of news, ending with the correction release that people tend to need in a hurry. The organizations, people and figures are invented.
If you have never written a release, start with how to write a press release, which walks through the format step by step. This page is the reference shelf: find the example closest to your news and borrow its order, not its words.
| Your news | What an editor checks first | Example |
|---|---|---|
| Your newsA new product | What an editor checks firstPrice, ship date, where to buy | ExampleProduct launch |
| Your newsInvestment | What an editor checks firstAmount, round, lead investor, use of funds | ExampleFunding round |
| Your newsTwo organizations working together | What an editor checks firstWhat changes for customers, and when | ExamplePartnership |
| Your newsA new leader | What an editor checks firstStart date, predecessor, first priority | ExampleExecutive hire |
| Your newsAn event | What an editor checks firstDate, time, place, cost, what's new | ExampleEvent |
| Your newsA new location | What an editor checks firstAddress, opening day, hours | ExampleGrand opening |
| Your newsA program or service | What an editor checks firstWho it serves, how many, how to help | ExampleNonprofit program |
| Your newsRecognition | What an editor checks firstWho gave it, what it judges, how many entries | ExampleAward |
| Your newsA book | What an editor checks firstPublication date, format, price, events | ExampleBook launch |
| Your newsAn error in an earlier release | What an editor checks firstThe wrong fact and the right one | ExampleCorrection |
The format every example follows
All ten releases use the same parts in the same order. Most of them run 200 to 300 words, which fits on one page with room for the contact details. The skeleton:
Press release format
FOR IMMEDIATE RELEASE (or EMBARGOED UNTIL date, time, time zone)
Headline: the news, most important words first
Subhead: the most useful detail the headline left out
CITY, State — Date — Lead: who did what, when, where and why.
Body: supporting facts in falling order of importance.
Quote: a reason or a detail from a named person.
Logistics: dates, prices, links, what reporters can get.
About [Organization]: the standard boilerplate, under 100 words.
Media contact: a named person, email, phone.
###Datelines follow AP style, the style guide most US newsrooms use: the city in capitals, then the state in AP's abbreviation (MADISON, Wis.), except for large cities that stand alone (DENVER, BOSTON) and the eight states AP never abbreviates, such as Idaho and Texas. The body is built as an inverted pyramid, so the last paragraph should be the one an editor can cut without losing the story. Copy the structure; keep the press release template open if you want the parts with placeholders.
Business announcement examples
Business news is read by reporters who get dozens of releases a day and need numbers they can check. These four lead with the number or the change, and leave the company history for the boilerplate.
Product launch press release example
FOR IMMEDIATE RELEASE
Copperline's $59 bike light dims itself for oncoming riders
The Halo 2 ships May 18 in the U.S. and Canada and needs no app.
BOISE, Idaho — May 4, 2027 — Copperline today released the Halo 2, a $59 front bike light that senses oncoming headlights and lowers its beam so it stops dazzling other cyclists. It ships May 18 from copperline.example and about 140 bike shops in the U.S. and Canada.
The light puts out 800 lumens, runs six hours at full power and 30 hours in daytime flash mode, charges over USB-C and weighs 112 grams. A sensor at the front reads approaching lights and dims the beam within half a second, then brings it back when the road is clear. There is nothing to pair or set up.
“Anyone who rides home after dark has been blinded by another cyclist's light, usually on a bike path with nowhere to go,” said Ana Ferraz, Copperline's co-founder and head of engineering. “We asked riders what they wanted next, and the answer was a light that notices the person coming the other way.”
Owners of the original Halo, sold since 2024, can trade it in for $20 off the Halo 2 through June 30. Review units are available now.
About Copperline
Copperline designs lights and locks for city cyclists. Founded in Boise in 2021, it has 22 employees and sells in 11 countries.
Media contact
Jess Odum, Communications Lead, press@copperline.example, (208) 555-0177
###
Why it works. The product, the price and the problem it solves fit in the headline, and the ship date and where to buy it are in the first paragraph. The second paragraph is the spec sheet a gear reviewer needs, in plain numbers. The quote explains why the product exists instead of praising it, and the last line offers what gear reviewers usually ask for: a unit to test.
Funding round press release example
FOR IMMEDIATE RELEASE
Ledgerleaf raises $12 million to file sales tax for small online shops
Northfield Ventures led the Series A. The Madison company will add Canadian filing and hire 25 people.
MADISON, Wis. — Sept. 14, 2027 — Ledgerleaf, which prepares and files sales tax returns for about 6,000 small online shops, has raised $12 million in Series A funding led by Northfield Ventures, with Prairie Fund and existing investors taking part. The company will use the money to add filing in Canada next spring and to hire 25 people in Madison by the end of 2028.
Customers filed 210,000 returns through Ledgerleaf in the past 12 months, up from 48,000 a year earlier. Most are businesses of one to five people that sell in several states. With this round, Ledgerleaf has raised $15.5 million since it was founded in 2023.
“A potter selling mugs in 30 states shouldn't need a tax department,” said Ravi Menon, Ledgerleaf's co-founder and chief executive. “Every month we take one more filing off someone's kitchen table.”
“We looked at a dozen companies doing this, and Ledgerleaf was the one whose customers renew without being asked,” said Hannah Ostrowski, a partner at Northfield Ventures, who joins Ledgerleaf's board.
About Ledgerleaf
Ledgerleaf makes sales tax software for small online sellers. Founded in Madison, Wisconsin, in 2023, it employs 41 people.
Media contact
Carla Mendes, Head of Communications, press@ledgerleaf.example, (608) 555-0123
###
Why it works. The first paragraph carries the amount, the round, the lead investor and what the money is for, and a reporter could lift it almost as written. What they would still have to verify is the growth figure: 210,000 returns, up from 48,000, is a number only Ledgerleaf can supply, so expect a question about how it was counted. Even so, one figure with a comparison tells a reporter more than an adjective would. The investor's quote is an outside view, but from someone with money in the company, so it reads as opinion, not evidence. The release leaves out the valuation, as many startups do; expect reporters to ask for it.
Partnership press release example
FOR IMMEDIATE RELEASE
Northbound Rail to pour Portland roaster's coffee on every Portland–Seattle train
From Aug. 1, café cars on 14 daily trains serve Corvid Roasters coffee roasted the same week.
PORTLAND, Ore. — July 12, 2027 — Northbound Rail will serve coffee from Corvid Roasters, a Portland roaster, in the café cars of its 14 daily trains between Portland and Seattle starting Aug. 1. The two-year agreement replaces the national brand the railroad has served since 2015.
Each train will carry a drip coffee and a cold brew roasted the week they are served. Corvid expects to roast about 2,000 pounds a month for the contract, its largest, and is hiring four people at its Southeast Portland roastery. Café car prices stay the same: $3 for drip coffee and $4.50 for cold brew.
“When we surveyed riders, the coffee was the one thing they asked us to change,” said Luis Arroyo, Northbound Rail's director of onboard service. “Now it's roasted three miles from the station.”
“We started in a garage nine years ago with a roaster the size of a washing machine,” said Mae Lindqvist, Corvid's co-owner. “I'll be on the first train with a thermos of the old stuff for comparison.”
About Northbound Rail
Northbound Rail runs passenger trains between Portland, Oregon, and Seattle, carrying about 900,000 riders a year.
About Corvid Roasters
Corvid Roasters is a coffee roaster in Southeast Portland, founded in 2018, with 16 employees and two cafés.
Media contacts
Northbound Rail: Dana Pruitt, media@northbound.example, (503) 555-0148
Corvid Roasters: Mae Lindqvist, mae@corvid.example, (503) 555-0161
###
Why it works. It leads with what changes for riders and never uses the word “partnership” as a selling point. Each partner gets a quote that only it could give, and each gets its own boilerplate and contact, so a reporter can call either side. The prices are there before anyone has to ask, one of the first things a travel or business reporter would check.
Executive hire press release example
FOR IMMEDIATE RELEASE
Lakeshore Museum of Design names Priscilla Amadi executive director
Amadi starts April 1 and will lead the reopening of the museum's textile galleries.
MILWAUKEE — Jan. 19, 2027 — The Lakeshore Museum of Design has named Priscilla Amadi, deputy director of the Halden Craft Museum in Minneapolis, as its next executive director. Amadi, 46, starts April 1. She succeeds Tom Vrabel, who retires in March after 18 years.
Her first project will be the $9 million renovation of the museum's textile galleries, closed since 2025 and due to reopen in the fall of 2028. At the Halden, she led the change to free admission in 2022, after which yearly attendance rose from 61,000 to 118,000.
“We wanted someone who had reopened galleries, not someone who had planned to,” said David Kowal, chair of the museum's board. “Priscilla has already done the hard version of this job.”
“The textile collection is one of the best in the Midwest, and most people in Milwaukee have never seen it,” Amadi said. “Getting those rooms open is the first thing I want to be judged on.”
The board chose Amadi after a seven-month national search. Vrabel will stay on as an adviser through June.
About the Lakeshore Museum of Design
The Lakeshore Museum of Design, founded in 1961, collects furniture, textiles and graphic design from the Great Lakes region. Admission is free on Thursdays.
Media contact
Owen Fairley, Communications Manager, press@lakeshoredesign.example, (414) 555-0119
###
Why it works. The start date, the predecessor and the first job are in the opening paragraphs, which turns a personnel note into a story about what happens next. Instead of a résumé, the release gives one past result with numbers. The board's quote explains the choice, and Amadi's gives reporters a standard to hold her to, an angle a local arts writer is likely to take.
Event and community examples
Local news, listings editors and TV assignment desks read these. They need the date, the place and the cost in a form they can copy, and a reason to send a reporter or a camera. The event sample here is the announcement alone; most events also send a short media advisory before the day and a results release after it.
Event press release example
FOR IMMEDIATE RELEASE
Ferry Street Book Fair adds an evening of readings on the river
The free fair returns Oct. 9 with 85 authors. The new evening cruise costs $25.
PEORIA, Ill. — Aug. 30, 2027 — The Ferry Street Book Fair returns Saturday, Oct. 9, with 85 authors, a children's tent and, for the first time, an evening of readings aboard a riverboat on the Illinois River. Daytime events in Riverfront Park run from 10 a.m. to 5 p.m. and are free.
The evening program boards the Mary Delle at 6:30 p.m. for a two-hour cruise with readings by five of the fair's authors. Tickets for the 120 seats are $25 at ferrystreetfair.example and go on sale Sept. 1. The park is wheelchair accessible, and the main stage has ASL interpretation.
“Half our authors asked if they could stay for a drink after the fair,” said Karen Liu, the fair's director. “So we found them a boat and invited readers along.”
For photographers and crews: the children's parade crosses the park at 10 a.m., and the Mary Delle boards at the foot of Main Street at 6:30 p.m. Press passes are at the information tent.
About the Ferry Street Book Fair
The Ferry Street Book Fair is a free, volunteer-run festival of books and reading, held in Peoria each October since 2011.
Media contact
Karen Liu, Director, karen@ferrystreetfair.example, (309) 555-0136
###
Why it works. The one new thing this year is the hook in the headline, so the release isn't just “the fair is back.” Date, place and cost come in the first two paragraphs, written so a listings editor can paste them onto a calendar page. The line for photographers tells TV and photo desks when and where to send someone, which helps them decide whether to send anyone at all.
Grand opening press release example
FOR IMMEDIATE RELEASE
Online used bookseller Bindle & Quire opens its first shop in Five Points
The store opens April 17 with 30,000 books and a free after-school reading room.
DENVER — April 6, 2027 — Bindle & Quire, which has sold used books online since 2019, opens its first shop on Saturday, April 17, at 2817 Welton St. in the Five Points neighborhood. The store will carry about 30,000 books and keep a reading room open free to students from 3 p.m. to 6 p.m. on school days.
The shelves are built from the maple lanes of a bowling alley that closed on Colfax Avenue in 2024. The store is open Tuesday through Sunday, 10 a.m. to 7 p.m. On opening day, the first 100 customers get a tote bag, and three Denver authors read at 2 p.m. The owners have hired six people, four of them from the neighborhood.
“For six years our customers were addresses on shipping labels,” said Nora Ruiz, who runs the business with her sister, Inés. “Now they can walk in, and their kids can do homework in the back.”
About Bindle & Quire
Bindle & Quire buys and sells used and rare books. It was founded in Denver in 2019 and has shipped to readers in all 50 states.
Media contact
Nora Ruiz, Co-owner, nora@bindleandquire.example, (303) 555-0182
###
Why it works. The address and the opening date are in the first sentence, and the hours are close behind, because a reader who learns about a shop wants to know when they can go. The bowling-lane shelves are a picture waiting to be taken. The hires and the reading room give a local reporter a neighborhood story, not just a retail one.
Nonprofit program press release example
FOR IMMEDIATE RELEASE
Neighbor Table to deliver 1,500 restaurant meals a week to Spokane seniors
Deliveries to 12 senior apartment buildings start March 15. The nonprofit needs 60 volunteers.
SPOKANE, Wash. — March 1, 2027 — Neighbor Table will begin delivering surplus restaurant meals to residents of 12 senior apartment buildings in Spokane on March 15, starting at about 1,500 meals a week. Two refrigerated vans, paid for with a $180,000 grant from the Ostrander Family Foundation, will collect unsold meals from 34 restaurants each evening and deliver them the next morning.
Any resident of a participating building can take part; there is no application. Neighbor Table is looking for 60 volunteers to ride along on morning routes, two hours a week, and for more restaurants to donate. Both can sign up at neighbortable.example.
“Every night, good food went into a dumpster a mile from people who were skipping dinner to stretch a budget,” said Teresa Okafor, Neighbor Table's executive director. “Now it goes to them instead.”
“I cooked for six people for forty years,” said Walt Bergen, 81, who lives in one of the first buildings on the route. “It's nice to have someone cook for me.”
About Neighbor Table
Neighbor Table is a nonprofit founded in 2018 that collects surplus food from Spokane restaurants and grocers and delivers it to neighbors who need it.
Media contact
Teresa Okafor, Executive Director, teresa@neighbortable.example, (509) 555-0158
###
Why it works. The number of meals and the start date come first, because what a nonprofit does matters more than who funded it. The funder is credited in the lead without becoming the headline. The volunteer ask gives local outlets a reason to run it that helps their readers, and the resident's quote, used with his permission, shows who the program is for in one line.
Award and book launch examples
Recognition and publication news is easy to write badly, because the temptation is to praise. In both examples below, someone else does the praising and the release supplies the facts.
Award press release example
FOR IMMEDIATE RELEASE
Former Lowell bus garage wins 2027 Atlantic Civic Design Prize
Halsey & Rowe's Fenwick Branch Library was chosen from 146 entries across New England.
BOSTON — Nov. 2, 2027 — Halsey & Rowe, a 30-person architecture firm in Boston, has won the 2027 Atlantic Civic Design Prize for the Fenwick Branch Library in Lowell, Massachusetts, a former bus garage turned into a 22,000-square-foot public library. The Northeast Design Trust, which gives the prize each year to a public building in New England, chose it from 146 entries.
The jury called the library “a garage that now feels as if it was always waiting for books.” The building opened in January 2026, cost $14.2 million and recorded 180,000 visits in its first year, three times the count at the branch it replaced.
“The credit belongs to the librarians, who told us what they needed before we drew a single line,” said Grace Halsey, the firm's founding principal. Halsey & Rowe will give the $25,000 prize to the library's children's programs.
The prize will be presented on Nov. 18 at the Trust's annual dinner in Boston. Photographs of the library are available from the contact below.
About Halsey & Rowe
Halsey & Rowe designs libraries, schools and civic buildings. The firm was founded in Boston in 2008.
Media contact
Sam Whitlow, Studio Manager, press@halseyrowe.example, (617) 555-0127
###
Why it works. It names the body that gave the prize, what it judges and how many entries it saw, which are the facts that tell an editor whether an award means anything. The jury's words do the praising, and the firm's quote gives the credit away, which reads better than self-congratulation. The visitor count shows the building works, and donating the prize money is a second story for the Lowell paper.
Book launch press release example
FOR IMMEDIATE RELEASE
Marlow's Diner closes after 52 years, and its recipes go into a book
The Blue Plate Book comes out Oct. 5. Joan Marlow signs copies at the diner's last breakfast on Oct. 9.
LANCASTER, Pa. — Sept. 7, 2027 — Joan Marlow, who has run Marlow's Diner on Prince Street since 1981, will publish 85 of its recipes in The Blue Plate Book: Recipes and Stories from 52 Years at Marlow's Diner on Oct. 5 with Narrow Gauge Books. She will sign copies at the diner's final breakfast service, from 6 a.m. to noon on Saturday, Oct. 9.
The 240-page hardcover costs $29.95 and includes the meatloaf, the shoofly pie and the hash browns regulars have asked about for decades, with photographs of the diner by Lancaster photographer Ellis Park. It will be sold at independent bookstores, online and at the counter until the doors close.
“People asked me for the meatloaf recipe for fifty years,” Marlow said. “I always said, ‘Come in and eat it.’ Now that I can't say that anymore, it's in the book.”
Review copies are available now, and Marlow is available for interviews at the diner on weekday afternoons through September.
About Narrow Gauge Books
Narrow Gauge Books is an independent publisher in Lancaster, Pennsylvania, that publishes cookbooks and regional history.
Media contact
Ruth Ann Stoltz, Publicity, publicity@narrowgauge.example, (717) 555-0109
###
Why it works. A book alone is rarely news; a beloved diner closing and saving its recipes is. The headline carries that story, and the lead adds everything a books editor needs: title, publisher, date and the event. The second paragraph is the listing, with format, length and price. Review copies and interview times answer the next two questions before anyone writes back. For a novel instead of a cookbook, see the full example in how to write a press release.
A correction release example
When a release goes out with a wrong fact, send a correction quickly, to everyone who got the original. It is the shortest kind of release, and the easiest to get wrong by explaining too much.
Correction press release example
FOR IMMEDIATE RELEASE
CORRECTION: Lakeside Credit Union lent $4.2 million to small businesses in 2026, not $42 million
SHEBOYGAN, Wis. — Feb. 2, 2027 — A press release Lakeside Credit Union issued on Jan. 30 misstated the amount it lent to small businesses in 2026. The correct total is $4.2 million across 61 loans, not $42 million. The number of loans was correct.
The error appeared in the headline and the first paragraph of the original release. The corrected release and the full 2026 lending report are at lakesidecu.example/news.
“We put a decimal point in the wrong place, and we're sorry for the trouble it caused anyone who reported the figure,” said Martin Feld, Lakeside's vice president of communications.
Media contact
Martin Feld, Vice President of Communications, media@lakesidecu.example, (920) 555-0164
###
Why it works. The wrong figure and the right one are both in the headline, so anyone who ran the number sees the fix without opening the email. The body says exactly which parts of the original were wrong and where the corrected version lives. One sentence of apology is enough; a correction that explains at length starts to read like spin. Update the original on your website too, and mark it as corrected.
What journalists actually use
In Cision's 2025 State of the Media report, a survey of more than 3,000 journalists in 19 markets, 72% named press releases as the most useful resource PR teams can give them. The same survey found that 86% would immediately reject a pitch that didn't match their beat or audience, so the release has to reach the right person to be used at all.
What a reporter takes from a release is usually narrower than what the release contains. They rewrite the lead in their own words, check the facts against a second source, lift a quote if it says something, and use the contact to get an interview or a photo. They skip the adjectives, the mission statement and anything that reads like an ad. Different desks also look for different things:
| Desk | Looks for | Skips |
|---|---|---|
| DeskListings and calendar | Looks forDate, time, place, price, a link for tickets | SkipsQuotes and history |
| DeskBusiness | Looks forAmounts, customers, growth numbers, investors, why now | SkipsProduct superlatives |
| DeskTrade press | Looks forSpecs, pricing, availability, compatibility, a review unit | SkipsBackground on the industry they cover every day |
| DeskLocal TV | Looks forA picture, a person to interview, a time to arrive | SkipsAnything that can't be filmed |
| DeskArts and books | Looks forThe work, the person behind it, the event, review copies | SkipsPraise for the work |
That is why the examples above put the logistics in plain sentences and offer something specific at the end: a review unit, an interview time, a photo call. Send the release in the body of an email under a note of two or three sentences to a named reporter; the pitch email examples show how to write that note. If you have photos, logos and bios, link them from a press kit rather than attaching them.
The detail each type tends to miss
Many weak releases aren't badly written; they are missing the one fact their kind of news depends on. Check yours against this table before you send it.
| Type | Often missing | Fix |
|---|---|---|
| TypeProduct launch | Often missingPrice, availability, markets | FixPut the price and ship date in the lead |
| TypeFunding round | Often missingLead investor, use of funds | FixName the lead and say what the money pays for |
| TypePartnership | Often missingWhat changes for customers | FixLead with the change, not the agreement |
| TypeExecutive hire | Often missingStart date, predecessor, first priority | FixAdd one concrete plan for the first year |
| TypeEvent | Often missingDay of the week, cost, accessibility | FixWrite the date as Saturday, Oct. 9, and say what it costs |
| TypeGrand opening | Often missingOpening hours | FixGive the hours right after the address |
| TypeNonprofit program | Often missingHow many people it serves, how to help | FixGive one number and one ask |
| TypeAward | Often missingWho gave it and how competitive it was | FixName the body, the entries and the judges |
| TypeBook launch | Often missingFormat, price, publication date | FixWrite a listing sentence an editor can copy |
| TypeCorrection | Often missingThe correct fact, stated plainly | FixPut both figures in the headline |
Mistakes that turn up across all types:
- “Today” with no date. A release is read days later. Put the date in the dateline and every event date in full.
- Template text left in. A bracketed placeholder or last year's boilerplate tells a reporter nobody read it before sending.
- A contact who isn't there. The person named should answer the phone the week the release goes out.
- Quotes nobody said. Have the person quoted approve their words in writing, and make the quote sound like them. The tone of voice of a quote is part of what makes it believable.
- A boilerplate that runs on. Keep it under 100 words and identical across releases.
Before you send one, read it as the desk that will get it. In Strokes you can attach the release in a chat with the Strokes Assistant and ask what a listings editor would still need, or which sentence a business editor would cut first.
Frequently asked questions
What is the difference between a press release and a media advisory?
A media advisory, or media alert, invites journalists to cover an event. It is a short list of who, what, when, where and why, often sent a few days before and again that morning. A press release tells the story itself and can be reported without attending. Many events send both: the advisory to assignment desks, the release on the day.
How do I write a press release for a small business?
Pick one piece of news with a date: an opening, a new product, a milestone or an award. Put it in the first sentence with the address or availability, add one quote from the owner that gives a reason or a detail, keep it to about a page, and send it to named reporters at the local paper, local TV and any trade newsletter in your field.
Does every press release need a quote?
Almost every release has one, because the quote is the only place for reasons and opinion, and reporters often lift it. A correction or a schedule change can skip it. If a quote could be pasted into another company's release unchanged, cutting it is better than keeping it.
Can I copy a press release example as a template?
Copy the structure, not the words. Keep the order of the parts and replace every fact, name and quote with your own. Reporters read a lot of releases, and phrasing borrowed from a template makes your news sound like everyone else's, which is the opposite of what a release is for.
